- You are in:
- Homepage >
Worst tourism slogans you have come across
Promoting a country intensely is normal for tourism plays a significant role in generating revenues. However, describing a country using slogan campaigns to entice visitors can be a daunting task. Let us take a look at a few of worst tourism slogans you have come across while watching TV, reading magazines or while visiting countries during holidays.
What’s in a slogan?
Slogans are great ways to identify with a country you are visiting. Some expressions are so vivid you remember them the next time they are shown on TV or flashed on billboards. But what makes a slogan annoying or inappropriate? Is it because it's vague or comes across as being too pushy?
Take a look at the worst tourism slogans and see if you agree with us:
* Panama – It Will Never Leave You
* Colombia – The Only Risk Is Wanting to Stay
* Albania – A New Mediterranean To Love
- Baffling, obscure or excited
* Guatemala – Soul of the Earth
* South Africa – It’s Possible
* Greece – You in Greece
* Israel - Size Doesn’t Matter
* Edinburgh – Incredinburgh
* Australia – Where the Bloody Hell Are You? And There’s Nothing Like Australia
* New Zealand – Don’t Leave Town Until You’ve Seen the Country
* Andalucia – There’s Only One
* New Zealand – 100 Percent Pure New Zealand
* Bangladesh – Come to Bangladesh Before the Tourists Come
* Slovenia – I feel Slovenia
However, when you hear things like:
* Belize – Mother Nature’s Best-Kept Secret
* Costa Rica – No Artificial Ingredients
These make you want to explore the country that is being promoted.
- Simple and effective
There are also slogans which are simple and powerful such as:
* Germany – The Travel Destination¨
* The Kingdom of Swaziland – A Royal Experience
* Egypt - Where It All Begins
* Mexico – What Happens in Mexico Is Your Head Stays in Mexico
* Jamaica - Get All Right
Slogans to promote tourism
Tourism slogans should not drive visitors away but entice them to explore a country. The truth is although the intentions are good, the worst tourism slogans give a negative connotation to the image of the country. Having a slogan which appears arrogant (British Columbia: The Best Place on Earth) or comes out as thoughtless and a no brainer (Wales. The Big Country) is not likely to help in tourism campaigns.