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Positano: the pearl of the Amalfi coast.

It’s hardly surprising that you hear ‘Positano’ tripping off the tongues of the beautiful people. Originally a poor fishing village during the first half of the 20th century, it became a tourist draw in the 1950s after John Steinbeck’s essay about the village was published in Harper's Bazaar, describing it as ‘a dream place’. In recent times it has featured in a number of films, including ‘The Talented Mr. Ripley’, and it provided the inspiration for the song ‘Midnight Rambler’, written by Mick Jagger and Keith Richards in the cafes of Positano while on vacation.

Set along Italy’s Amalfi coast, it is part of one of Europe’s loveliest landscapes. Positano is the jewel in the crown of the idyllic fishing villages that sit proudly on the steep rugged Sorrentine coastline and offer stunning views. The cliffs are terraced with scented lemon groves from which the famous drink ‘limoncello’ is made, and good food abounds. Try the Spiaggia Grande for great seafood restaurants.

Positano is certainly a place to see and be seen. Visit the church of Santa Maria Assunta, whose dome is made of majolica tiles and is home to a 13th century Byzantine icon of a black Madonna. Enjoy the crystal clear sparkling sea, or call in to one of the many high-end fashion boutiques. Local shoemakers can make shoes on request so it’s a great place to buy sandals and footwear. The famous island of Capri is just a ferry ride away.

Positano’s nearest airport is Naples, which is served by Budget airline Easy Jet from London and Liverpool and full service airlines British Airways and Alitalia.

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